While the parent company, Jain Irrigation Systems Ltd. is shaping the future of farming, Jain Farm Fresh Foods Limited (JFFFL), along with Hindustan Coca Cola, has come together to provide the Indian farmers with a brighter and more prosperous future. UNNATI, a unique partnership with the farmers is a strong and sure step towards achieving this. It is a joint sustainable initiative that trains the farmers to enable adoption of the Ultra-High Density Plantation (UHDP) technique. The effective implementation of this technique has improved per acre productivity of mangoes which has further resulted in a substantial increase in the annual income of the farmers. With Farmer First as its core ethos, Jain Farm Fresh Foods Ltd. has set up one of the world’s largest R&D to evaluate the most effective and efficient ways of farming.